History

Our story starts in the late 1960's, when our founder, Dionicio "Nicho" Villarreal, realized that he could best serve South Texas' independent supermarkets by going into business for himself. Starting with a fleet of only 3 Bob-tail trucks, Nicho worked tirelessly and showed a profit in his very first year of business.

By 1974, Nicho Produce had grown large enough that incorporation and inclusion in the Blue Book Handbook became necessary. As times have changed, and larger, national store chains have opened in the Rio Grande Valley, they too have found that ordering their produce from Nicho Produce Co. Inc. leads to satisfied customers and maximized profits.

In 1992, expansion of our facilities became necessary, as our services grew to include In and Out loading and unloading. We added an additional 2 cold rooms and 3 rooms for banana ripening. Currently, we store all produce at its' appropriate temperature and ripen bananas as our customers' needs dictate.

Recently, we've entered the Fresh-Cut produce market, and have built a top-of-the-line slicing and dicing, cutting and shredding kitchen. We now carry our own "A Cut Above" label on such processed product as: taco-cut lettuce, Caesar Salad mix, carrot and celery sticks, cole-slaw mix, sliced and diced onion, bell pepper, and a South Texas favorite - sliced jalapeño.

Whether an independent supermarket, or large national grocery or restaurant chain, you'll find that if you're doing business in South Texas, Nicho Produce Company is your best bet.